Final Thursday, I had the privilege of attending Altitude’s Million Greenback Advertising Makeover seminar with Eben Pagan. If you do not know who Eben Pagan is, nicely…. let’s simply say that Mike Dillard and a whole bunch of different high tier entrepreneurs are his advertising college students. If that does not get your consideration, he goes by the pen identify “David DeAngelo” within the Relationship Recommendation area of interest and generates over $20 Million per 12 months in gross sales from

Properly as a part of this unique alternative, Eben was placing attendees within the “sizzling seat” reside on stage. He would actually carry somebody on stage, flash their web site on the massive display and redesign your advertising technique, your copywriting, your website design and assist take your advertising from ZERO to $MILLIONS in beneath 15 minutes.

Properly, I used to be certainly one of these fortunate entrepreneurs who received put within the “sizzling seat” and it was badass! Eben usually fees $10,000 for a similar kind of promoting makeover in non-public, so getting torn aside in public was nicely well worth the financial financial savings.

Initially, issues went nicely. He analyzed my gross sales web page and complimented it on the format after which proceeded to ask me questions on my market, the methods I exploit in my market, and after about 5 minutes he received into tearing my gross sales web page aside.

After he labored by means of my headline, he went into what I ought to put into the physique and off the highest of his head began telling me EXACTLY what he want to see in my gross sales letter… and about 30 seconds into him talking I began getting goosebumps… I had a thought run by means of my head, “Holy Cow! Eben Pagan is writing my gross sales letter…”

So I made certain to not open my mouth and let Eben speak uninterrupted for so long as he wished to go.

He then stopped after a few minutes and requested me if there was something I wished so as to add. I responded, “Nope. You just about simply wrote my gross sales letter”. His reply, “Then I suppose we’re finished right here then”. We shook palms and I left the stage to applause and dozens of individuals wished to get my enterprise card. (I suppose I in some way impressed them with my silence).

Though it could be unimaginable for me to clarify all the methodology Eben used to write down my gross sales letter in a brief article, he did give me an important secret he makes use of in his copywriting and I wished to move that alongside to you.

Through the preliminary trade he requested, “What’s your finest visitors supply?” I replied, “Google AdWords is palms down essentially the most constant and dependable.” “What’s your finest Google AdWords approach, which has labored finest for you and which any community advertising beginner might use and get fast outcomes?”

Eben requested. I answered his query and he mentioned, “Put that into your gross sales letter. Put one of the best approach you might have and provides it away free of charge inside the copy of your gross sales letter.” Now I’ve to confess I used to be reluctant to even inform Eben Pagan about my approach, a lot much less give it away to everybody who visits my web site. However that was precisely what he was asking me to do.

I used to be a bit involved about giving freely my ‘bread and butter’ approach, however then the sunshine bulb went off in my head. He defined that by placing your finest approach first, which any beginner can use, you might be conducting plenty of issues, which 99.99% of gross sales letters fail to do:

  1. You’re getting the prospect to learn your gross sales letter, since you are embedding invaluable content material amongst your gross sales presentation.
  2. You’re gaining their belief and gaining credibility, as a result of the prospect can be pondering, “Gee, if that is what he is giving freely, I can solely think about the worth I will be getting if I paid him to point out me extra.”
  3. Psychologically, you might be immediately turning your self into “their guru”, as a result of amongst a sea of ‘snake oil salesmen’, you might have given them one thing they will implement instantly, get outcomes and your prospect may have a pure tendency to return again to you for extra, endlessly. (Very similar to I come again to Mike, whereas he will get to siphon extra money from my pockets with each new promotion.)

What made that session much more superb was that I knew Eben was exhibiting me easy methods to do one thing he, himself, makes use of in his advertising for Double Your Relationship – a $20 Million firm.

As my pal Jim Yaghi appropriately identified, in David DeAngelo’s gross sales web page, Eben provides away a way which any man can use to immediately know if a woman is able to be kissed or not. He calls it the “Kiss Take a look at”. Eben was telling me to make use of my model of the “Kiss Take a look at”, which provides unimaginable worth, fast outcomes and is simple to do.

So subsequent time you sit down to write down a gross sales letter, begin along with your finest straightforward to do approach and provides it away free of charge. It is Eben’s $20 Million copywriting secret.